I have been challenged by Ted talk this week. It was this one by Simon Sinek about the Why? How? and What? of a business. You can listen to the talk yourself here if you are interested- https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en#t-13176
I guess it caught my attention because it chimes with what I have always had a suspicion about: that being true to and honest about your core purpose is much more important than clever business strategies and smart sales talk.
It made me think again about the “why” of Veritasse.
Veritasse exists because God is real and creativity is at the heart of his character.
It exists so that artwork can make God known, across language and cultural divides.
I think that is it, at its simplest.
Well, that was a short post! 🙂